Promoting Your Business Online: 30 Short Steps to Effective Web Marketing

Search Engine Strategies

To rank high for preferred keywords on the main search engines in "organic" or "natural" search (as opposed to paid ads) is every website’s dream and desire. And the search engines do that for you by sending robot "spiders" to index the content on your webpage. So, let's look at the steps to prepare your web pages for optimal indexing.

1. Write an attractive but relevant Page Title.
2. Write a Description META Tag.
3. Include your keywords in Header Tags H1, H2, and H3.
4. Make sure your keywords are in the first paragraph of your Body Text.
5. Make your Navigation System search engine friendly.
6. Develop several pages focused on particular keywords.
7. Submit Webpage URL to search engines.
8. Fine-tune with search engine positioning.

Linking Strategies

9. Submit your site to Key Directories
10. Submit your site to Industry Sites and Specialized Directories
11. Request Reciprocal Links
12. Write articles for others to use in their Newsletters
13. Issue News Releases

Traditional Strategies

14. Include your URL on Stationery, Cards, and Literature.
15. Promote using traditional media.
16. Develop a Free Service

E-Mail Strategies

17. Install a "Signature" in your E-Mail Program
18. Publish an E-Mail Newsletter
19. Send offers to your Visitors and Customers
20. Rent targeted e-mail lists

Miscellaneous Strategies

21. Promote your site in Mailing Lists and News Groups
22. Announce a Contest
23. Ask Visitors to Bookmark your site
24. Exchange Ads with Complementary Businesses
25. Devise Viral Marketing Promotion Techniques
26. Paid Advertising Strategies
27. Buy a Text Ad in an E-Mail Newsletter
28. Begin an Affiliate Program
29. Purchase Pay Per Click (PPC) ads
30. List Your Products with Shopping Comparison Bots and Auction Sites

Source: http://www.wilsonweb.com/articles/checklist.htm