Fine tune your marketing efforts with web metrics

In this era of perpetually changing technology, marketing strategies, consumer demographics and industry trends; keeping a track of who is coming to your website, which direction are they following, how long they stayed there, from where they got redirected to your website, whether they are interested in buying your products/services have become incredibly essential. In the face of this, still large numbers of website owners are leaving everything to conjecture, with no curiosity to learn what parts of their website halts the target audience, and which don't. The webmasters are just concerned to focus on increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other subjective goals. In the rush to be online, they often overlook scrutinizing where their businesses are statistically. They are not even concerned how users are targeted towards their site and what those users do once they get there. Not knowing where a business is heading towards could be perilous, particularly on the World Wide Web where things change without giving any prior intimation.

It is very important for a webmaster to understand the statistical positioning of a site everyday. Every other site promotional technique depends on the statistical approach, because it provides the vital dimensions of site’s performance and its market competitiveness. Evaluating the daily progress could provide the owner a direction to review audience activity and the related revenue-generating potential. A proper appraisal will provide a wealth of information that will directly attract and serve the customers.

For improving your site traffic and conversion:

• Screening a site’s escalation on the whole: Traffic & sales are the two measures to analyze the overall intensification of site and hits and page views are the long-established methods to assess site's growth and its demographic reach. A rise in page view is a consequence of the cordiality among the increase in traffic, increase in the number of the site's pages or a blend of both.
• Screening site’s marketing campaigns: Maintaining proper statistics of the visitors coming from banners placed in other sites help to determine the effectiveness of a site's marketing campaigns. Considering from where your visitors are coming can easily capitulate answers to your marketing efforts.
• Gauging the interests of visitors: A webmaster can determine the interests of its visitors in a number of ways. Statistics to measure the popularity of page include the consideration of the most requested pages, track of time spent on pages, time spent on site, depth of visit etc. Knowing the pages that people frequently visit will help a webmaster identify the sort of information that his or her visitors want.
• A site's metrics can help locate where the desired visitors are coming from and the quality of traffic.
• Site metrics can provide a deep look of how a site is experienced by a user. An all-purpose site facilitated for use by different versions of browsers has a possibility of reaching a wider spectrum of audience.
• Assembling a picture of site's traffic and improving customer service and technical support will provide surplus information and an idea of how the site is doing and how it can be further improved.