Offline promotion strategies

Supplementing your online marketing with offline promotion strategies can creatively and affordably promote your online business. By now you might have tried your hands on banner advertising, search engines, both black hat and white hat SEO tactics and link exchanges. Some of them would have yielded you surplus traffic but only because you are an online merchant doesn't mean you've to always remain rigid and promote yourself using online methods. In fact a websites marketing budget can be spent just as effectively using offline methods as it can be using online methods. Website branding can be emphasized by using the traditional forms of promotion. Any offline promotion campaign for your website can get your website visited more often. If your sales letter is good enough it can generate more sales from these extra visitors.

(1) Your URL is your address, your identification online. Getting the address of your site 'out there' and making it visible to as many people as possible gives you a good exposure. The amount of exposure it receives will depend on your presentation. Placing your URL on your company stationery – including business cards, letterheads and envelopes – is a very easy and cost-effective way of telling people about your site. To help your offline marketing efforts your website should always have a banner placed on the top of every letterhead with your website address clearly visible on it. Your business card is also a great means for promoting your Web site. Infact include your URL on every document type items like your invoices, faxes, product packaging etc.

(2) Television: It goes without saying that television advertising rules the mainstream of advertising. It is considered to be economically out of reach of all but actually this is not true. For a local reach local cable networks charge few bucks to boost your publicity. Never go out of your financial domains if your pocket does not allow you to run ads on Cable such as Fox in America or Sky in Britain and Ireland.

(3) Join marketing clubs and organizations.

(4) Distribute free press releases.

(5) Cultivate cordial relations with media sources.

(6) Do as much public speaking as you can to audiences that need what you offer.

(7) Circulate your message to as many groups and people as possible. If at all possible, watch your audience using your product, live and in color and afterwards ask for their valuable comment.

(8) Participate in fairs, exhibitions, and trade fairs.

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