How to Succeed in Search Engine Marketing (SEM)?

OPT-IN-LIST and Targeted Visitors are the two secret weapons to achieve search engine marketing success with. It is the growth and prosperity of your e-mail list that will ensure more targeted audience and in the long run more sales and conversion rates. People buy from those sellers whom they trust and feel comfortable with. And there is no other better way of winning their trust as e-mail marketing.

One way of bringing more targeted traffic to your site for free is joint ventures partners. These are people who will like to do business with you and finding them is not so difficult if you begin with small marketers. And always keep a list of the successful joint venture partners that you worked with.

Another amazing way of succeeding in SEM is writing articles and submitting them to article directories as every article will link back to your site. And this will further improve your search engine rankings.

Not only this, you can join a marketing forum to bring in more targeted traffic as forums play a very major role in driving targeted traffic to your site.

Link exchange also is a beneficial tool of bringing in massive traffic to your site as your site's link on others' sites makes you visible to more and more people and also helps improve your website's ranking in search engines.

Similarly e-books and reports also act as viral online marketing tools as the readers have the flexibility to give away the book or reports for free to others and customize them with their own links.

Last but not the least, PPC or pay per click is also a way of increasing rankings and getting targeted traffic. But it is a paid method and you need to be very well versed with its ifs and buts before venturing into it.

http://www.segnantmarketing.com

Penalized By A Search Engine?

This is what you should do

If you have been bitten by the search engine spiders' penalizing bug, then this blog is for you. And even if you have not been penalized or banned, still you can benefit and learn from this article to control the damage caused if ever you get penalized.

The first and most important thing to do after being penalized is to find out the reason for your website or web pages being excluded or removed from the search engines. You must review and find out whether you have broken the search engine guidelines, or followed the wrong procedure for getting listed in the database, or because of spamming. Some search engines like Google inform you of the reason for removal but not all of them.

On the whole, some of the practices that are considered spam or illegal by search engines include cloaking, spoofing or redirects, tiny text, domain spamming, invisible text, deceptive tThis is what you should do

If you have been bitten by the search engine spiders' penalizing bug, then this blog is for you. And even if you have not been penalized or banned, still you can benefit and learn from this article to control the damage caused if ever you get penalized.

The first and most important thing to do after being penalized is to find out the reason for your website or web pages being excluded or removed from the search engines. You must review and find out whether you have broken the search engine guidelines, or followed the wrong procedure for getting listed in the database, or because of spamming. Some search engines like Google inform you of the reason for removal but not all of them.

On the whole, some of the practices that are considered spam or illegal by search engines include cloaking, spoofing or redirects, tiny text, domain spamming, invisible text, deceptive t............

Web Site Strategies Checklist

Creating a website for your business needs is not so difficult a task. But working out the strategies and further still checking whether you have considered and incorporated all necessary steps while working out the strategies is an important thing. Ensure that the following points and strategies on the checklist are ticked before actually beginning the web designing process.

1. Have you reviewed and analyed all of your goals and potential markets for the website. It is important that you work out the desired goals and outcomes for not only the website as a whole but also for each section or part of it. Equally important is the analysis of the target audience for your site, their language, knowledge etc. You need to pay attention to your home page whether it conveys clearly and effectively what you are selling. Does each page have an appropriate and strong call to action? Have you included testimonials, case studies, benefit statements in the website?

2. Have you ensured that your website is using the available technologies properly? In other words if you have already worked out the ways and methods of taking your online business a step forward, you can hope to stay on top of rankings and developments in your field.

3. Do you have appropriate number of staff members to undertake the various aspects of website construction as well as maintenance and promotion ? Here staff entails much more than just a designer. It refers to professional and mature content writers for creating keyword rich content for your site, public relations people to promote your site in the right way, SEO experts to make your site reach the heights of popularity and high rankings in search engines, etc.

4. Also it is important to further analyse whether you have made use of real life opportunites to promote your site and whether there is scope for further advancements and effectiveness that you can achieve?

5. Have you reviewed any patterns or paths in your visitors' behaviour or ways of their reaching your website?

6. How is your linking strategy with other sites? Are you linking to appropriate external sites that are generating good amount of Return On Investment (ROI)?

These are a few of the questions that you need to ask yourselves before, during, and after creating a website. You may add more to this list but the above mentioned ones are the least you can ask yourselves to make a success of your website.

http://www.segnant.com

Handling Dynamic Web Pages

Not all websites are static. There are many websites that are dynamic and database driven as per the requirements of the webmasters. But these dynamic websites create problems while indexing their pages. Earlier it was believed that dynamic, non HTML pages will not be indexed by the search engines. But times have changed, technology has improved, and so has the capability of the search engines to index all sorts of pages, whether it is .htm, .html, .asp, .aspx, .php, or any other extension. The idea is that links from other websites pointing to your website make you get spidered by the search engines.

Another problem with dynamic pages is that in case of pages returning results from search queries cannot be indexed sufficiently by the search engines because these pages have dynamic content. The reason being that a search engine spiders a page by fetching its url and then parsing the page's content or code behind the page. And when the page is dynamic, the search engine spider's effort to view a page is invalid as page requests of dynamic pages have to be followed by some information.

The solution to this problem is to use the 'mod-rewrite' module and rename all the dynamic pages into something short, understandable, and clear. The most important thing is to plan out everything in the beginning before designing the site layout. Otherwise you are going to spend more time revising, redesigning, and reworking on the old design, instead of concentrating on the promotion or marketing of the website.

http://www.segnant.com/

Advertising Online: E-Mail Marketing With Permission

We all hate unwanted e-mails. But we all love to get e-mails that inform us about the things, products, and services that we want to know or remain updated about. Permission E-mail Marketing is one of those strategies of online advertising through which the members of your mailing list have given you the permission to contact them and the members also have the option to "opt out" or remove the mailing permission as and when they want. But the bottomline is to implement and practice permision e-mail marketing in right and ethical way.

1. Do not expect to make sales the first time you send an e-mail. If people show interest and want to know more about your products and services ,save their e-mail addreses and write to them. Only when you satisfy them will you be able to win their trust to make purchase from you.

2. Always have an online form to be duly filled by and submitted by the customers so that they can receive a copy of your newsletter, updates of your company or products or services, or even ask you questions.

3. The sooner you respond to their queries and questions, the better it will be because in business your reputation and your eagerness to help others matters a lot.

4. Your subject line has to be impressive enough to hook the readers. At the same time it should make a very genuine reading and notappear like "spam".

5. Providing the customers with an option to opt out from the mailing list will make you appear to be honest, genuine people who are not after clients. By giving the customers an option that they may choose to unsubscribe whenever they want is like telling them that we are not one of the millions of the e-mail spammers hovering around and that we mean business.

http://www.segnant.com/