Web Site Strategies Checklist

Creating a website for your business needs is not so difficult a task. But working out the strategies and further still checking whether you have considered and incorporated all necessary steps while working out the strategies is an important thing. Ensure that the following points and strategies on the checklist are ticked before actually beginning the web designing process.

1. Have you reviewed and analyed all of your goals and potential markets for the website. It is important that you work out the desired goals and outcomes for not only the website as a whole but also for each section or part of it. Equally important is the analysis of the target audience for your site, their language, knowledge etc. You need to pay attention to your home page whether it conveys clearly and effectively what you are selling. Does each page have an appropriate and strong call to action? Have you included testimonials, case studies, benefit statements in the website?

2. Have you ensured that your website is using the available technologies properly? In other words if you have already worked out the ways and methods of taking your online business a step forward, you can hope to stay on top of rankings and developments in your field.

3. Do you have appropriate number of staff members to undertake the various aspects of website construction as well as maintenance and promotion ? Here staff entails much more than just a designer. It refers to professional and mature content writers for creating keyword rich content for your site, public relations people to promote your site in the right way, SEO experts to make your site reach the heights of popularity and high rankings in search engines, etc.

4. Also it is important to further analyse whether you have made use of real life opportunites to promote your site and whether there is scope for further advancements and effectiveness that you can achieve?

5. Have you reviewed any patterns or paths in your visitors' behaviour or ways of their reaching your website?

6. How is your linking strategy with other sites? Are you linking to appropriate external sites that are generating good amount of Return On Investment (ROI)?

These are a few of the questions that you need to ask yourselves before, during, and after creating a website. You may add more to this list but the above mentioned ones are the least you can ask yourselves to make a success of your website.

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