The About Us Page can do wonders for your web sites' Sales

A new person joins a company and gets introduced to everyone by the chairman, President or head of that company. His/her qualification, work experience and other details are revealed to the other staff members, so that they come to know about this new person. This is not done to waste peoples' time, but to foster confidence and trust in them about the abilities and capabilities of the new joinee. This also helps the other staff members to interact with this person so that they get a clear idea as to how this person can help them, and for what purpose they should contact him in the office. The 'About Us' page of a website serves exactly the same purpose.

Some things to keep in mind while creating the 'About Us' page

1. Be real, show yourself and your staff by putting picture(s) so that the visitors feel they are dealing with flesh and blood human beings, and not just a dumb machine. Pictures also arouse the curiosity of people to know you better.
2. Why should a visitor come to your site? Personalize your features and services by connecting them with your expertise and knowledge about things related to your services or products. Show them your passion, and hunger for providing the latest andthe best to them.
3. No lies, please. There is no need to exaggerate, distort, or manipulate about what all you don't do. Tell people the truth and see them getting drawn to your site like flies draw towards sugar. Be honest and tell them exactly what you do. Because you may be able to attract people to your site by doing big (dishonest) talk. But ultimately, they will be able to see through the veil.
4. Bombard them with as much information as possible. Yes, you heard it right. Give them more than required information about yourself and your services, leaving no scope for them to ask you or remain confused regarding anything.

About Us page should truly serve the purpose of delivering people with most relevant and updated information about you and your services, so that the visitors get to know about you as if they met you personally. This page should act like a reflection and mirror image of your site. If you give the right information on this page, you have hit the Bull's Eye!