Obtaining An SEO Proposal: Strategies Involved (Part II)

In the last blog , we discussed about the importance of getting an SEO proposal from the firms offering SEO services before signing up a contract with any of them. Now we will talk about the strategies involved in an SEO project and how they are to be mentioned in the proposal.

Your strategies should be spelled out right at the begining of the proposal stating the parts mentioned below in the proposal:

A complete website study on the basis of whether it is live or not. The proposal should clearly mention if you are going to evaluate the site's content, graphics, linking structure and keyword selection etc.

Analysis of the competing sites' rank and position in the search results pages of different search engines for the selected keywords should also be mentioned clearly in the proposal.

On the basis of the above mentioned two components, the selection of keywords should be undertaken and this needs to be put in the proposal.

Mention in the proposal whether you will be providing a comparative analysis and positioning report describing in detail the ranking of your site before, during and after SEO implementation and also how many search engines the website is listed in.

Also mentioning that you will be carrying out an inbound link assessment matching up to the total sites linking to yours and the average inbound links to competing websites also helps make the proposal look more impressive and trustworthy.

Last but not the least, it is important to mention the total number of man hours required for completing the SEO work along with what it means in terms of deliverables. In other words, every project will have its own requirements depending upon what the client wants and what all he/she supplies to you. Accordingly a strategy will be chalked out where at times all the above mentioned steps may be involved and at times,you may skip some of the components.

But on the whole, the proposal has to strike the right chord and make a favorable impression on the clients making them trust you and your firm's SEO capabilities. To put it this way, SEO proposal is like the first impression that you make when you walk-in for an interview. If your persona does not reflect well, the chances of getting through the interview lessen.

Still more to come about SEO proposal in the next blog.

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