Are you meeting Your website's Business Goals?

Doing business online is not the same as doing it offline. But one thing that remains the same in both is the measurement of your progress towards achieving the business goals. Whether online or offline, every business enterprise tries to measure the progress made and level of profits achieved through it's business strategies.

Website key performance measurement indicator (KPI) is a metric that defines, measures the progress that a company has made towards achieving the website business objectives and goals. It is that single most important factor that augments and shoots up your e-commerce sales and lead generation strategies. So in case of website key performance measurement, one of the key factors is the page views per session that acts as a fuel for triggering off and achieving your targets.

Page views represent the amount of times your pages are viewed by the people that visit your website.Telling an advertiser accurately that you have 5 million page views per week, it’s very likely that this alone will be one of your KPI’s, simply because if this number drops, your advertiser's interest in advertising with you will drop too. This will make it all the more important for you keep the page view count at least to the same level every week in order to keep the same level of banner revenue.

Similarly sessions represent the amount of visitors coming to your site over a given period of time. So it becomes an important metric in ensuring that only the right kind of people come to your site as this would mean better sales for you. These are two examples of the KPIs that can help you measure the performance of your website from various angles.

KPIs developed properly allow you to measure things on your website that directly effect your business objectives. Given above is one demonstration of finding ways to improve the number of pages people view per session. There is more chance that those users will complete your calls to action (buy, register, subscribe, whatever web business objective you may have). This is one of the KPIs that suggests you to consider as an early warning signal that something is wrong and it’s very easy to determine how to set a measurement. Similarly there can be more such KPIs that can be measured for better sales and lead generation. What you need to remember is the kind of website business objectives that you have set for yourself.

http://www.segnant.com/