Website Internal Linking As Important as External Linking

It is not only the linking with other websites that proves beneficial for increasing your website's rankings, but also your structure of inner linking of webpages within the site that plays an equally important role in bringing more targeted traffic to your site. Internal linking is the way you link to other pages within your own website.

It is well known to the seo community how important a factor anchor text is for ranking well in the search engines. Just like you put your main keywords in the anchor text to get links from other sites, similarly, you should also put your main keywords in the anchor text to link to other pages within your site. Each webpage from within your own website also counts as a "vote" for your main keyword web page. And the more "votes or links you get pointing to your web page, the higher you will rank for that keyword.

So the bottomline is to pay as much attention to strategising a good structure for your internal links and vote for an inner webpage by using the main keyword in the anchor text within the link linking to that page. Simply doing this can help you rank top for keywords that may not have a lot of competition.

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