Five Internet Marketing Techniques to stay away from
Every marketing technique has its pros and cons. When cons are deliberately overlooked owing to the over-superiority of the pros, your negligence pays you back. Whether you are new to Internet marketing or not, there are certain marketing techniques that you definitely need to avoid. They may not fetch you instant results, but certainly eventually you will be crawled by search engine spiders. Try to be in vogue but do not blindly follow the trend because trendsetters are notoriously famous for selling a product in bulk while compromising on the quality.
Following are the flashy techniques that often mar your campaigning efforts:
(1) Forwarding unsolicited commercial emails is a great way of annoying people. It is considered to be the mere wastage of time and money because seldom anyone replies to these emails.
This process includes using efforts of spider to track down the email addresses from the Internet. Although the technique has considerably declined in its approach, but still crooks follow it.
Solution: Built in your opt-in list and forward your messages only to those who are your subscribers. Though it is a time-consuming process, but the efforts are worth it. At least you are read by the consumer, despite of getting deleted from their inbox permanently.
(2) Creating a hype and fuss by offering your product first at a handsome price and then immediately making it available at cheap price. A lot of people can fell that they have been duped by this scam. You will cook a good recipe for failure if you will maintain double-standards. Be cautious of what you say to others in your sales letter. Also avoid exchanging links with pornographic and gambling sites. This way you can hurt the feelings of your visitors.
Solution: Be ethical. Do not hide your identity. Maintain credibility with good reputation and honesty.
(3) Spam Blogs are primarily set up to generate an additional income from programs like Adsense, AdWords etc., but as a matter of fact they offer no real value to the visitor except of consuming their time and money. Splogs can get you penalized for violating the strict guidelines of the search engines, especially Google.
Solution: Sign up for an account at Blogger. Publish your own posts, ideas, and opinions. Also add articles by other writers that you consider will enhance the knowledge of your customers. But do provide a source link so that the authenticity could be retained. Add any content that you feel can bring value to your site.
(4) Do not get overboard by the potential of Blog and Ping. Though it is an effective way to get good rankings in the search engines and to get indexed, but when exploited to its fullest, you would be giving direct signals that your blog is a spam.
Solution: Set up your blog to ping automatically. Set up your posts at least with a difference of 30 minutes, because the blog directories generally do not accept pings less than 30 minutes apart. If you are availing the services of Blogger, do not post more than three blogs per day.
(5) Offering Junk Pages to your loyal readers using software or online tools only hurt their feelings.
Solution: Always aim for building credibility, as well as a cordial relation with your readers. If you want to succeed on the Internet, you need to build credibility, which by no means can be achieved if you are offering them junk. Build content rich sites. Let every powerful comprehensive word convey your strong aims and benefits. It is time-consuming and involves a lot of hard work, but the time is worth spent in.
Following are the flashy techniques that often mar your campaigning efforts:
(1) Forwarding unsolicited commercial emails is a great way of annoying people. It is considered to be the mere wastage of time and money because seldom anyone replies to these emails.
This process includes using efforts of spider to track down the email addresses from the Internet. Although the technique has considerably declined in its approach, but still crooks follow it.
Solution: Built in your opt-in list and forward your messages only to those who are your subscribers. Though it is a time-consuming process, but the efforts are worth it. At least you are read by the consumer, despite of getting deleted from their inbox permanently.
(2) Creating a hype and fuss by offering your product first at a handsome price and then immediately making it available at cheap price. A lot of people can fell that they have been duped by this scam. You will cook a good recipe for failure if you will maintain double-standards. Be cautious of what you say to others in your sales letter. Also avoid exchanging links with pornographic and gambling sites. This way you can hurt the feelings of your visitors.
Solution: Be ethical. Do not hide your identity. Maintain credibility with good reputation and honesty.
(3) Spam Blogs are primarily set up to generate an additional income from programs like Adsense, AdWords etc., but as a matter of fact they offer no real value to the visitor except of consuming their time and money. Splogs can get you penalized for violating the strict guidelines of the search engines, especially Google.
Solution: Sign up for an account at Blogger. Publish your own posts, ideas, and opinions. Also add articles by other writers that you consider will enhance the knowledge of your customers. But do provide a source link so that the authenticity could be retained. Add any content that you feel can bring value to your site.
(4) Do not get overboard by the potential of Blog and Ping. Though it is an effective way to get good rankings in the search engines and to get indexed, but when exploited to its fullest, you would be giving direct signals that your blog is a spam.
Solution: Set up your blog to ping automatically. Set up your posts at least with a difference of 30 minutes, because the blog directories generally do not accept pings less than 30 minutes apart. If you are availing the services of Blogger, do not post more than three blogs per day.
(5) Offering Junk Pages to your loyal readers using software or online tools only hurt their feelings.
Solution: Always aim for building credibility, as well as a cordial relation with your readers. If you want to succeed on the Internet, you need to build credibility, which by no means can be achieved if you are offering them junk. Build content rich sites. Let every powerful comprehensive word convey your strong aims and benefits. It is time-consuming and involves a lot of hard work, but the time is worth spent in.
posted by Natali @ 5:32 AM
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