Understanding Google Patent Application

A Useful Exercise For Search Engine Experts

Those who are into search engine optimization business or those who have a lot of interest and aptitude for SEO need to understand the patent application document of the search engines in order to pursue optimization in a better and more efficient manner. A patent application contains all the details regarding how a search engine ranks a web page. To put in simple words, it is an application that stipulates the methods for identifying, obtaining history data, and scoring, a document based on one or more types of history data.

We all know how much Google values link exchange for ranking sites, but it also suggests the techniques and methods to be used for undertaking a link strategy. It warns against linking in bunches and in bulk and prefers those sites that do linking slowly and consistently over a period of time.

In order to consider a site as legal, honest, and legitimate, Google checks the historical data of a linking program, looking at the date of the links, life span of the link, speed of obtaining links. This shows that Google is not very happy about websites buying links in bulk and considers natural linking strategy to be most preffered method.

In this patent application, Google, in a way, tries to hide the evaluation method by listing factors that might be used in evaluating the links to a site, like anchor text, discovery date, growth rate of links, rate of appearance and disappearance of links, age of links, constant link growth, bulk linking, etc.

As the saying goes, "slow and steady wins the race". This holds true for search engine optimization too. A steady approach is what will take your site to the top rankings in Google. Have patience, indulge in legitimate and honest seo practices, and you will surely get the required results.

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