Organic SEO vs. Inorganic (PPC) Advertising

Leading search engines are looked upon as the source of an extended mission for successful marketing of any business. When you buy visitors or "clicks" from a search engine, it is dubbed as "pay-per-click" (PPC) search engine advertising. Pay-Per-Click Search Engine Advertising has an advantage that it quickly gets you to the top search engine placement by "bidding" (paying) for keywords that coordinate with your product or service. But it is accomplished only when people click at them. In fact a major of the users prefer organic search results. Due to the reduced advertising costs of Organic SEO and assured long term growth in site visitors the “Organic SEO” has become the nucleus of all the aspects that can be done to optimize a website. Its special focus on long-term profits and a methodological approach from content developing to guiding on site architecture and helping to search relevant directories has made them so effective that webmasters prefer 5th ranking to 1st ranking in Paid Search Engine advertising. Organic SEO also increases "link popularity" to make a website appear higher in search engine results by acquiring or paying for links that point to your web site giving you high rankings for your chosen search terms. Organic SEO methods are more likely to have what webmasters look for. But here the no-win situation is that you may have to wait a couple of months to get recognized.

PPC does have its place in online marketing where an advertiser according to his budget and the amount of traffic can choose to have their ads listed higher or lower for a keyword. Also advertiser is obligated to pay only when someone actually visits their site. But if organically you have a good listing and good ranking, you spend considerably less money on PPC. PPC is an effective way to drive traffic to your site quickly and form an excellent option for advertisers who are ready to spend good amount to get higher page rank immediately. Companies that sell high dollar items or have large profit margins normally get a place in the sponsored listings. It is highly effective for short-term promotions
A successful PPC campaign consumes a lot of money, but is quick to implement where you can usually achieve results in 2-3 weeks. A successful PPC campaign is all about screening and keeping a track of leads where you need long-term budgets for enduring results. As long as you maintain the program, the costs of marketing campaign can increase over time. PPC also has an advantage of knowing whether the keywords you are targeting are right for you. Knowing your targeted keywords can help you create pages for the organic search.

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