Google’s BigDaddy Update

Google’s updates are blessing for many online businesses and an unlucky omen for the insignificant sites that continuously strive to be the best. Every few months Google overhauls its algorithm to rank websites fairly in its index. Some of these updates are more significant than others and can be extremely significant to many online businesses. Last October, Google introduced Jagger update. Before that it had Austin in 2004 and Florida in 2003. Jagger intimidated the SEO realm while the black-hat SEO gurus were busy swapping links, buying cheap links, and placing links on free directories to trick Google. It became the most difficult algorithm update in the history of the Internet. Another quarterly feature that has spread panic among the webmasers is the introduction of BigDaddy update. Over the last two or three weeks, you might have noticed a fluctuation in the traffic of your website or your site might have changed its position. To remove your doubt, let me explain that these fluctuations are because of the introduction of new data that is still in its beta version, and therefore a site is artificially placed high or low until all the data is brought into stability. BigDaddy is often dubbed as category 5 threat, where most marketers are probably seeing their websites ranked more or less where they were about a month ago.

Even you might be wondering that a major algorithm changes result in significant changes in site rankings, but here everything is more or less normal. The big deal about BigDaddy update is that it mainly deals with canonical issues, duplicate content issues, the Sandbox effect, and supplemental page issues. It ensures to make Google a much cordial place for those who have put in the efforts to build a valuable content-rich website.

One of its biggest purposes is to go deeper in your site with the help of new spider, “Mozilla Bot”. Also the URL Canonicalization, (that means www.abc or abc.com, or abc.com/index.html won’t be considered as three different websites) will ensure that your site gets it due credit. 302 redirects will lose their unscrupulous domination. BigDaddy will be harsher this time because he is adamant to eliminate the effectiveness of purchased keywords and link farms. If you are still employing these “black-hat” techniques then beware of the BigDaddy.

Also expect a change in the Page Rank of your website over the next few weeks. If you have been loyal to Google, then you will likely see your PR improve. Also some of your site’s old content will be re-crawled. Dynamic sites with flash may rise in the rankings while sites that depend on reciprocal linking for their popularity may drop.

Precisely, as long as, if you are not engaged in “Black-hat SEO” tactics, BigDaddy won’t cause you any problem.

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