Building PR the right way

Page Rank is a score that Google assigns to each web page on every site that is within the Google database. The PR of a page is based on external and internal linking of a site, as well as on-page standard of the web page which is being linked to as well as the web page being linked from. Not only Google but also other search engines like Yahoo, MSN etc. place a weighting factor on each link. Some search engines won't even crawl into the websites that do not have links directing to them. And to enhance the PR, it should be ensured that big majority of links you exchange are relevant to the content of your website. To build the right PR there should not be any kind of discrepancy between the subject-matter and the link pointed to it. The concept is link popularity is highly regarded because it is a kind of recommendation or guarantee for search engines that a site is worth.

Building the links for a particular website is a complex process because there are plenty of sites that can go to any extent to obstruct there outgoing links from the search engines. The page ranking raises with number of links, but if the links are directed from the websites with relevant content that page rank goes up higher. Building PR the right way requires some deliberate course of actions.

• Writing a great testimonial for a site whose services you have availed and including your sites link. This can give your site some credibility.
• Posting your articles in forums that are ranked well in the search engines and are industry specific. Make sure the forums you have chosen use a mod-rewrite so that your postings could be read in the search engines.
• Creating a web blog with well written keyword-rich content about your industry and posts. It is important to have well written content and include at least 3 links on each blog pointing back to your site. But please at any cost do not spam others blogs with your sites links, your blog link will be added automatically.
• Submit your web pages in web directories. The content should be keyword rich.
• Sign up for the link exchange directories. Make sure that the category names are specified so that you don't dwell on tiresome repetition of the content.
• If you are a webmaster to sites then try triangular or 3 way linking. Ask someone to link to your main site and in return you will link to their site from your other site.