An overview of Google’s freshness factor

Google evaluates the relevance of web pages by considering more than hundred factors. To achieve considerable PR have significantly affected the websites that are dependent on Google to generate traffic. This dependence has resulted in increased emphasis on factors such as Google's "value / quality score", its "freshness" factor, and its requirements for site maps. Google seems to be conducting experiments with its algorithms giving its users different search engine results and also the goose bumps. One of the chaoses involved in deciding the freshness of a document indexed in a search engine is that the “last-modified-since” trait isn’t always accurate. At times the date on which Google crawls a page appears just after the size of the page, which tells you the freshness of Google's copy of the page. It is a discriminating fact that old web pages that haven’t been updated in a long time and haven’t fetched any new inbound links not be looked upon as favorable because what Google looks for is actual bespoken magic of words. But of lately, Google has showcased a poor performance in deciding the relevancy of a web site in relation to its content.
By now, I can understand what you all might be thinking. How does the freshness factor help in deciding the relevancy when there are some websites that are not updated but still are ranked higher? It doesn’t matter how fresh a document is to Google, particularly if that document has many inbound links pointing to it. If a stale page continues to fetch incoming links, it will still be considered fresh. The ranking of web page will be still influenced by the frequency of page or site updates. But again one more issue has rose up, use of duplicate content that attacks the freshness of a particular document. Google particularly is not very finicky in cutting out the duplicate content.
Google’s criterion in determining the freshness factor:

• The frequency with which all web pages are modified
• The actual amount of modification
• Keyword distribution
• Exact number of new web pages that link to a web page
• Changes made to the anchor text
• Limitations put on the affiliate links on new web pages

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