Keyword Optimization

Keyword Optimization is another important element of Search Engine Optimization. Adding finely tuned keywords and phrases to your pages helps the sites to get higher search engine ranking. The keyword optimization is done keeping in view the user’s interface because it is of utmost importance to determine the most probable keywords and phrases used to search for the site. Extensive keyword research process is mandatory to make it certain that all variables used for keyword optimization process are followed by multiple keyword(s) and keyword phrases to achieve maximum exposure on the World Wide Web. The basis of SEO marketing strategy depends on:

• Popularity of keyword phrase
• Competition for the keyword phrase
• Marketing significance
• Support of content

And SEO with optimized keyword performance gets

• Long Term Search Engine Popularity
• Long Term Search Engine Placement
• Highest Web Site Traffic & Conversion rate
• Multiple First Page Listings
• Maximum ROI

To Integrate Keywords into Your Web Site Copy is not any lay man’s work. It requires careful analysis and perfect interpretation in title, description, keyword, heading, link url, link text, image alt, comment and body in order to put the site in the most appropriate spot to score high in search engine matches for those words and phrases. Creating a body of refined text doesn’t mean that you can sit back and relax and wait for the search engines to crawl into your site. For that your site need to get targeted since search engines won’t ever rank your web site highly if your body copy conveys the reliability of your product/service in general. You need to get precise. If you want to be found for the targeted keyword/phrases then mention them all. In fact a better would be sorting your web pages into categories based on your products and services. The big picture behind this is to allow you to aim at functional keywords and place them strategically within your pages that match the relevancy guidelines for logical search queries. Here the “functional keywords” are the “optimum keywords” that should compliment the overall subject matter of your site and yield appropriate search results that can help you achieve competitive rankings.
To identify the keyword phrases that are most likely to succeed, WordTracker's Keyword Effectiveness Index (KEI) and Overture’s Search Term Suggestion tool can help you research keywords and keyphrases beforehand.