Tuesday, January 22, 2008

THE NEED OF SEO

Most of the webmasters who are overconfident enough of their site and under-estimate the importance of SEO hold the notion that the majority of web traffic their sites get is generated by the major commercial search engines like Yahoo!, MSN, Google, and AskJeeves. Probably what the overconfident webmasters may claim could be true on their part. They would have certainly managed to get their website high in the search engine results pages, but the chances are very high that their sales won’t match the traffic their site might have generated. Precisely, the webmasters at times become too finicky regarding the codes, programming, etc that they often overlook the importance of selling their product or services online.
To have an effective website you must have more, and that "more" is the perfect optimization of the site, its content, product, salesmanship, etc. SEO is simply a form of marketing, which like other advertising campaigns run print ads, get links, promote public relations in the blogosphere and social networking online, competitive analysis etc. SEO in fact comes down to 4 things: a) Onpage Factors, b) Content, c) Offpage Factors, and d) Strategy. A professional SEO can make your users actually see you – and that the ones that see you really are looking for what you have to offer turning them into your permanent customers.
Proper optimization of web pages make them “search engine friendly” and can greatly increase your search engine rankings, traffic levels, and most important of all the potential earnings. Search engine optimization can produce sales, both online and offline. Its effective strategies can attract and convince the search engine users to do what all you expected from your website. Doing all this, will greatly reflect on your website’s prominent position, branding and name recognition. And I need to emphasize that the targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. This is the power and potential of SEO.


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