Friday, January 04, 2008

DIRECTORY VS. SEARCH ENGINES

A web directory is heavily optimized with an access to a categorized listing of other websites for reading. It supports search and browsing in addition to simple lookups. For the web surfers looking out for more dependable results means a search conducted in well-known, commercially-backed search engines. On the other hand, directories also allow searches for web sites, but being listed in more directories means getting your site crawled more frequently for keywords in the search engines. Without understanding the difference between the "crawler-based results" and "human-powered results” it would be difficult to understand the pull between the two.
Submitting site to the directories involves a lot more than simply submitting a URL in search engines. Unlike the search engines, the directories use a hierarchical structure to classify their database, where the web pages before being submitted are reviewed, selected and categorized by human editors. Being listed in these human-based search engines is by far the most effective way to drive traffic to your site. The directories attract the visitors interested in the specific topic and seek for exact service or product. Here the interest of the visitors becomes the prescreened element for ranking a website on the top spot in the search engine. The chances of good ranking of a website become brighter if the directory to which it is submitted is close to the top of the keyword targeted search in the search engine. Directories normally charge a fee for submission to cover the costs of the directory expenses and guarantee a review by the editor or a webmaster for a specific period of time to retain the top spot of your web site. Open Directory offers free submission.
The search engines are an excellent choice to search or any kind of information. Their “crawler-based results” provides inclusive coverage of the web along with great relevancy. One even need not to submit a site to a search engine to find a site and place it in the catalog for searching.
To make it easier for you to decide whether directory submission yields you qualitative result or the search engine, let’s take a glance;
Directories require considerable human effort to organize and maintain it, eg. Yahoo and Librarians Index. Though it limits the peer review but it is probable that you may come across any unexpected discovery while browsing through categories. On the other hand search engines like Google, AltaVista, and AllTheWeb let automated programs, called robots, spiders, worms, etc. search and catalog web sites. The "spiders" of each search engine have their own modus operandi and during the keyword targeted search it may target the directory too. I won’t sound wrong if I say that the search engines are the giants of internet.
Still confused! The tug is getting too far. Well I may not confuse you more. It all depends on what kind of information you are looking for. If you want spontaneous result then looking in a search engine might be helpful. But if you want organized and exact information, searching in a directory could be of great help. Being in the directories lends credibility to a website in the search engines. If your site is good enough to list in the directory, it enhances the overall search engine link popularity.

0 Comments:

Post a Comment

<< Home