SEO Mistakes and Misconceptions

The net is full of seo related information. But more the information, worse are the misconceptions and mistakes floating about seo. It is important to keep in mind the following factors that are very critical to the success and popularity of a website.

1. Content that disregards the search engines
One of the major blunders that usually webmasters make is not to provide the search engines with good, fresh, relevant, and updated, keyword rich content. They stuff the pages with all sorts of flash, graphics and other embellishments forgeting that this is not what the search engines are looking for. They want keywords that explain and gel with your services and products.

2. Neglected link popularity
Another mistake committed by unexperienced webmasters is linking your site to thousands of other sites irrespective of the relevance and appropriateness of those sites that are linking to you. The incoming links should not only compliment it, but also be relevant to the site's content.

3. Inadequate keyword research
Many a times, webmasters do not realize the importance of keywords research while optimizing their pages. It is one of the most important features of seo. You need to discover a niche while searching for the right keywords-neither too popular nor too shadowy. It is important to do constant and regular research and update the content with changing times.

4. Not considering optimization while designing
Most of the webmasters don't see how closely designing of the site and planning its optimization strategy are connected. The SEO specialist should be consulted early on in the designing stage only. As they say, "prevention is better than cure". That stands true for seo also. The design of the website should be in tune with optimization strategies.

5. Too much dependence on paid advertising
Companies have a misconception that by buying search advertising, they need not indulge in organic search engine optimization. How wrong they are in their thinking! No doubt paid search advertising helps to a certain extent, but at the end of the day, it is the normal seo activities that brighten your chances of success online.

6. Ignoring the conversion process
For whom are you creating a site? For interested customers, of course. So how can you forget those very visitors who might turn into customers, if they find what they want on your site? Sadly this is happening so often. Many sites just do not pay attention to the conversion rate of the visitors into clients. The site has to be created keeping in mind the visitors and not your own self.

7. Overuse of graphics
If you want to end a business before starting only, put graphics to represent a link in a website. You may be having valid reasons for doing so,but this is not a great idea. Understand how the search engines find information on your webpages. They usually look for plain text links and when they encounter graphics for navigation, they are confused whether the graphic link is related to a specific webpage or not.

8. Too much use of Frames
Frames are just too difficult and cumbersome for the search engines to handle. It becomes really tough for them to index pages that are created in frames as the framed sites use several html files to display one page.

9. Submitting your site to innumerable search engines
Nothing could be as bad and time consuming as submitting your site to thousands of search engines in the hope of getting good and targeted trafic. Don't waste your time, energy and money doing this as the traffic generated through them is negligible unlike the popular misconception that it is good to submit to a lot of search engines.

10. Ambiguity regarding the Action plan
Sadly enough many website leave a question mark on the faces of the visitors simply because the visitors cannot understand what the website is all about or what it expects from the visitors. So if the people cannot make out what they are supposed to do on your site, they will not stay there for long.

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