Some Less Tried Web Marketing Techniques
No doubt ranking in the first 10 or 20 slot on major search engines is a dream come true for webmasters. But is it the 'be all and end all' of web marketing. I say no. After all, why do we want higher rankings? Because we think higher rankings means more targeted traffic and better business prospects for us. Well, dear readers, that is not the whole truth. Only ranking higher in the search engines doesn't guarantee a higher profit or targeted traffic always. You may fetch more traffic and people for some time initially, but in the longer run, you will find your site vanish from the search engines as fast as it arrived. Why? Because probably your site didn't have the power or conviction to hold the attention and getting links from other sites within its niche.
So just concentrating on higher rankings is not enough. It is posible to get your marketing message listed in Google's top ten results for your targeted keywords, and still get good traffic for your site. What you do is advertise on a site that gets spidered by the search engines. This leads to higher rankings for your targeted keywords, others read your advertisement and click on the actual website. This is something that not many people have tried. Try it because it works well.
Similarly, there's another not much explored and tried out way of increasing traffic to your site. If you have heard of a service called Google Answers, then you must be aware that users submit specific questions to Google Answers with the specific amount they are ready to pay for each answer. Google loves to list questions and answers from Google Answers within their top 10 search results. So all you need to do is post a comment to a query listing your company and even the URL in the comment. That's it.You will find your marketing message listed in a very high position for that comment. So all you did was add some information about your site and got ranked. No hassles, no payments, all done. So from now on keep a watchful eye on the queries to post comments to, in a way, referring people back to your site.
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