Relevance of E-Zines and Blogs

E-zines or email newsletters comprise of detailed, comprehensive, and much researched articles meant for that audience which is little less serious or passionate about your products and services as compared to the blog loving audience. On the other hand, blogs consist of short and sweet, focused pieces of writing meant for an audience that comes to you for updated information on a regular basis.

Both these can be combined together to cater to different target audiences. For an audience that looking for frequent ideas as well as answers to their questions and want to remain abreast with the latest that is happening in the industry, blogs is the solution. But the audience who are not much into blogging you can very well send a monthly or bi-weekly newsletter that consists of all the important and meatiest of your blog articles along with urls of all other important entries in your blog.

It is like understanding and respecting different people's needs and giving them what they want. Blogs and e-zines fulfil different needs of different people, so gauge the mood of your target audience and give them what they want- a blog or a newsletter.

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