Have You Checked the Popularity of Your Keywords?

The keywords that you use for your website play a significant role in improving the ranking of your site in search engines. So it becomes all the more important to check the popularity of the keywords that you plan to use in your website. It is this popularity count of the keywords that will help you determine the list of chosen keywords, with the most unused but relevant keywords coming on the top of your list. And these should form your target keywords that will be further optimized according to your website requirement.

Once you have a list of 25-30 keywords with you, you need to expand the list by experimenting and playing with these keywords using singular/plural word combinations, synonyms, or interspersing same keywords in different combinations, and so on. The idea is to come up with ample number of keyword combinations that might possibly be looked or searched by people on the search engines for your website.

To check for the competing pages on google, you should put the keywords in quotes in the search box, and this will give you the clear picture for the keyword that we plan to optimize for. Also keeping a tab on the ranking of the subpages on the SERPS page helps. In case the subpage shows a high occurance, the key-phrase is less competitive.

The keyword density on your page should be in between 5-20% while optimizing. Remember that 20% of your search traffic reaches you through primary keywords and another 20% through the secondary keywords and other different combinations. the rest 60% is fractional.

Some important keyword tools:

Overture
Google Adwords
Alta Vista "PRISMA"

http://www.segnant.com/