UNSOLICITED COMMERCIAL E-MAIL – SPAM

The significance and magnitude of electronic mail in e-mail marketing can’t be ignored even after witnessing the voluminous over-bloated inboxes filled with the spam. The spammers send a piece of e-mail to a distribution list in the millions, in the hope that if not all then certainly a tiny number of readers will answer to their offer. It is no wonder that the offers look very tempting, but it is always advisable to refrain from such marketers. On the contrary websites that offer specific email addresses that are segregated based on the target audience are worth visiting. Another effective and safe option is permission based email, where email addresses are collected through opt in options. It is an extremely useful advertising campaign with augmented security. Validating Unsolicited Commercial Email also known as bulk mail has gradually developed a set of best practices for email marketing by the organizations that focuses on creating e-mail distribution lists. Some countries follow the Code of Ethics and Standards of Practice to prevent the email abuse that more or less look like the important messages delivered to the inbox. Of lately, more and more Internet service providers (ISPs) and email service providers (ESPs) in their endeavor to stop junk e-mails have unintentionally blocked genuine email messages before they reach their recipients. Contemporarily the spam internet marketing is swelling and current email marketing figures have emphasized that the economy spend on e- mail marketing promotion will also led to an endorsement of spam. Spam represents almost 80% of total email traffic with an estimated impact of approximately US $25 billion dollars per year to the worldwide cost-cutting measure.