Press Release: Another market exposure that drives traffic

A powerful press release of newsworthy information is the most cost-effective marketing tool that not only brings credibility but also drive targeted web site traffic. If properly optimized it adds significant profits to a new product/services you have started to commercialize via internet marketing. In general terms also Press Release is the most advantageous way to promote any business, particularly when a business runs short of enough economy. Because it has the potential to get picked up on various sites and channels, it increases the traffic to a site and provide enhanced rankings overall. It also increases the chances of additional press and may even create hundreds of back links for your site. Publishing a Press Release in several News Search Engines attracts links from high-ranking web sites, as News Channels tend to be highly ranked sites. In addition, press releases will also be preferred by other sites that have the similar subject-matter that means more links pointing to your site.
The relevance of Press Release is that since it is updated with fresh, new releases; the target audience finds it easy to access the relevant release. Even the editors always look out for some fresh content. A properly optimized keyword rich press release can earn you the editor’s attention. The powerful keywords drive traffic to your site and helps building/retaining market exposure for the services/products offered by you. As mentioned above optimized press release also calls for the attention of the target audience and effective press release target new ones and help to build your brand equity. Submitting the links to PR Web pointing towards the website increases its PR automatically. The rise in PR, the higher the site will be ranked in the search engines generating more traffic for the website. Regular press releases distribution about the website on the net increases the perception of a Search Engine that the web site is proficient in its place.
For substantial SERP, the keyphrase should be a part of
· the "subject" heading
· uniform distribution in the body
· should be included in the first 25 words, and again at the very end of the Press Release.

To draft Press Release
· Solid beginning with an effective expression of the impression
· Repetitive name of the product
· Drafted with the interface of Journalists/Media agencies
· Targeting audience
· Practical approach
· Use of active voice
· Avoid usage of exaggerated expressions and jargons
· No exclamations, Please
· Company’s permission and detailed information