THE G(GOOGLE) FACTOR!

Google's novelties have always continued to restyle not only the world of search, but also the advertising marketplace and the area of publishing. Google set its standards then only when it was put on the web for the first time in 1999. With an index of just 25 million pages, and handling 10,000 search queries every day, Google search engine made a loyal following along with the growing number of Internet users. Contemporarily, Google’s outstanding coverage of web searches has over 50% share of the total search market, making it the giant of internet marketing.
But this G factor has also caused a lot of anxiety in the SEO community. Google in order to make its search results contain relevant, important sites; invests millions of dollars to create algorithms that identify the sites which tries to fool them and adjust their ranking accordingly. It has already rocked the World Wide Web by its algorithm changes such as Florida, Jagger, Gilligan and Bourbon. These minor jerks to large-scale changes drops the ranking of the websites to 30 to 40 to 50 places in the Google Search Engine results giving the webmasters a real nightmare.
With the latest algorithm update called Jagger, Google has once again outsmarted huge numbers of SEOs. Considered to be the most difficult algorithm update in the history of the Internet, Jagger implemented CSS Spam filtering to disable CSS to hide text, which was tricking Google for a long time. In the front stage when the SEOs were busy swapping links, buying cheap links, and placing links on free directories to trick Google; Google in the backstage moved towards favoring sites with more natural incoming links, as well as sites with quality content. At that time, the hundreds of thousands of websites that enjoyed strong listings and powerful ranking were sent beyond the second page of results. You might be wondering, what made it so necessary to introduce the Jagger update. Google did it with the intention to curb the concept of reciprocal links as a measure of popularity and sites produced with tattered content; to allow the addition of a greater number of spiderable file types; to allow new methods of site acquisition.
It can’t be denied that Google believes in executing the constructive ideas. By integrating Google Analytics (another platform to know about how your visitors found you and how they cooperate with your site giving you an opportunity to judge your ROI) and link popularity, Google will enjoy the monopoly of being the only major search engine to give you an insight how your site is looked upon as by the other websites and what are the reactions of your visitors towards your website. And on the optimization front niche directory submission, article submission sites, the quality of article PR and web site content will continue to rule to generate the traffic.
Google has always superseded its rivals to become the world’s most renowned search engine with the biggest database. Its PR element for the website is the cumulative outcome of popularity, traffic, quality of links, Word proximity and their amount in results.