Building links to your site the RIGHT way

Link building is one of the most important elements in gaining high search engine rankings because it is via links from other websites only that majority of the people find new sites. Link building requires a bit of competitive intellectuality to surpass or the competitor’s site. Apart from the traffic there is one more side to link building, ranking. Rankings in search engines are greatly commanded by the number of links directing to that site. Setting-up appropriate quality links to a website can increase the rankings in the major search engines. A simple link from an established site will get the search engines to visit the new site and spider its contents. The more the number of the quality incoming links, the more important your site becomes to link to. The process of getting number of quality links is obscure to the search engines, because the engines seldom consider "artificially created" (or useless) links. Rather they look out for the links coming from the commanding sites, or the sites that share the same subject-matter as your site. Otherwise also, getting a reliable site to link to you endows your site an additional visibility.
For building links e-mailing or contacting the Webmaster is considered to be a wise step of action. Though it is not complimentary but for the sake of courtesy you request them to link to your site while outlining the advantages to them and to their visitors. If the popularity of the link is important to your site, call them personally or write them a letter with a personalized touch. Obviously not everyone will be generous enough to offer you their link; however, there will be non-competitive well-ranked sites that will readily agree to trade link with you-- particularly if you offer to link back.

For legitimate link building it would be wise to consider the following points

• Exchange links with the sites with specific keywords in their anchor text
• Exchange links with the sites with specified PR
• Exchange links with the industry relevant pages
• Watch out for redirected links. Search engines don’t like the redirected links
• Avoid the Sites with Java Script feed because they don’t allow the search engines to read the text embedded in them. The webmasters of these sites can easily trick you.
• Avoid getting links from framed sites as it won’t yield your site any benefit.
• Avoid exchanging links with Robots.txt file because it is an indication for the search engines that the content is not for indexing.
• Getting a link from a PR4 page with 20 outgoing links is better than a PR4 page with 60 outgoing links
• Your spread of links from many relevant domains
• Avoid getting links from the sites with bad coding, image map links and CSS because Googlebot is not a hard-worker.
• Check the link popularity of your competitors, and find out the sites that link to all or most of your competitors
• Have the search engines find or "spider" your link partners
• Think what made your competitor rule the market.

This "off page" factor have become so crucial for the marketing of a site that it can literally make or break a site with the search engines.