How to add reliability to your website

Trust and credibility are the biggest subversion to Internet sales so they need to be properly addressed on your web site. Most of the webmasters are suckers and try using visual tricks and other exaggerated tactics to trick the search engines. Incorporating unethical optimization techniques for only to trick search engines will only yield you any profit, contrary playing games with them will get your site banned. Credibility is crucial to the success of your business and the key factor in influencing the potential customers. Conveying credibility has always been a challenge, be it any medium. That makes conveying credibility through a web site more of a challenge. The credibility of your site should be such that your visitors immediately convert to sales, otherwise there is no fun in pursuing PR and generate traffic for your website. In all likelihood, the webmasters and the visitors won’t ever come face to face, so it becomes all the more very important to win the trust of your visitors. Convincing people of your reliability from a distance is definitely a difficult task, but it can be overcome by providing the site visitors the facts!

Guidelines to prove your credibility:

• Design your site so it looks professional. It's optimization should be handled by a professional only
• Appropriate online presentation of your skills, experience, and professionalism
• A descriptive and authentic presentation of your experience
• A biography of your company’s progress
• Highlighting the proficiency in your organization and in the content and services you provide
• Wrong content on your site may sink it. It should be directed towards target audience
• Share your goals and sound authentic
• Update your site's content often
• Mention some of your achievements
• Describe any awards or special acknowledgment you've received.
• Add quotes from satisfied clients
• Make your site easy to navigate
• When you're sure that your web pages generate sales, optimize them for high search engine rankings
• Evaluate your competitors content, back links, keywords
• Absolute no cloaking, no invisible or tiny text and no keyword stuffing