How to prevent the loss of traffic caused due to spelling variants

Misspellings are a great way to gain search traffic that is less competitive. Since the evolution of English language plenty of variations could be seen in English language in terms of its usage, vocabulary and spellings, none of these ways could be termed as wrong. This linguist habit of people can also be seen while searching for a particular stuff in search engines. As already presumed most of the people never accept the correction suggested by Google or Yahoo! taking an awfsome lot of searches somewhere. Some of the Most Commonly Misspelled Words are:

definately --> definitely

"There" for "their" or "they're",
"advise" for "advice"
"than" against "then"
"It's" for "its"
loose against lose
accommodation, accommodation, accommodation, acomodation affect and effect

In the common misspellings of the domain some sites appear to exist solely from the profit derived from the already established site. For example gogle.com, googel.com and goolge.com are all redirected to the Google's home page, but few of the variations that are missed out by Google are redirect to the sites that totally proliferate due to the profit from the Google brand. Most of the times the web sites that contain the right spellings do not get listed in the search engines instead the web sites containing the misspelled variation come on the search pages. This way the authentic sites, suffer the ironic fault of being right. Misspellings can also be incorporated into the content of pages because it is it is fairly easy to come up in search rankings with misspellings for your target keywords. From an intellectual web user's perspective misspellings in the body of content is embarrassing, but from an SEO perspective it is a way of generating traffic. But it is also having its flaw, if your web site does not contain the variant of the term the user typed in for getting information in the search engines; you stand the chance of losing your potential traffic. One can’t always predict the ignorance of visitor to spell certain word or words in the right manner.

To curb the loss of traffic that these spelling variants causes, the proper incorporation of Meta Tags is compulsory, although Google doesn’t consider indexing Meta Tags, but they are detrimental for other search engines. Camouflaging the keywords in the web pages capitalizing on the visual effect of color also came into existence, but the profits derived by it were short-lived because search engines are smart enough to cognize the tactics that try to befool them. In that case, it is wise to use the misspelled words but only in moderation. Using all variant spellings and misspelling on the page can work wonders for your site only if incorporated with a sense of judgment and priority. For that after determining the crucial keywords on a specific page use the possible variants of the keywords. Using faulty spellings in image ALT tags is also an alternative option but only after objectively assessing its advantages against its very disadvantages. Using the spelling variations in the image ALT tags has the advantage of being getting indexed in Google.