Optimizing Tags and Attributes for SEO

There are some fundamental tags that considerably enhance the search engine rankings. They are embedded in the web page so that the search engines list the particular site in their catalog with more accuracy. The Meta Tags are rooted to the page by adding:
· The Title Tag
· Meta Keyword Tags
· Meta Description
· Heading Tags
· ALT Attribute
The tags serve their best when they are not overtly stuffed with keywords important to the Search Engines. Normally while optimizing a site Meta Keywords Tag and Meta Description tags are streamlined. The Meta description tag allows Webmasters to explain what the web page is about and the Meta keyword tag allows them to insert keywords that are important to the site to get listed in the Search Engine Rankings. Meta keywords on a page have no significance of their own unless they follow the keywords that are used in the content of that page. To make it simpler for you to understand, I present you an example:

“Keywords” and “description” Meta tags are heeded by both Google and Yahoo. You may embed up to 255 characters in the description tag including spaces and no more than 1020 characters in the keyword tag. Image Alt Attribute is the seldom considered tag for optimization and is never optimized in a correct way. As a matter of fact any images on your page can help your listings to. Each image on your page can include a keyword phrase or two that describes the image. Although all search engines do not heed to this tag but there is no harm in streamlining it.
Though the Meta Tags lost their prominence partially because of their over-exploitation by the webmasters, but its contribution can’t be altogether ignored. Even though they do not form the basis for deciding the Page Ranking, but they certainly influence the results people get when they do a search. Every page on a site has its own individuality and different content. For that reason, a different Meta Keyword Tag for each page of the site should be used.