Internet Marketing Terminologies – III

A Unique Visitor: A count of how many different people access a Web site. Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives.
URL: (Universal Resource Locator) It is the global address of documents and other resources on the World Wide Web. For example: www.segnant.com
USP: (Unique Selling Proposition) The unique product benefit that the competition can not claim. It conforms to certain advertising concepts.

Some miscellaneous Web site terms and abbreviations that are commonly used are:
API: (Application Programming Interface) The specific method prescribed by a computer operating system or by an application program by which a programmer writing an application program can make requests of the operating system or another application
ASCII: (American Standard Code for Information Interchange) There are 128 standard ASCII codes each of which can be represented by a 7 digit binary number: 0000000 through 1111111.
ALT text: The text that appears when you move your mouse over the top of an image or a picture on a web page.
Anchor Text: Also known as Linking Text, the clickable text of a hyperlink.
Below the fold - The content of a web page that is not seen by the consumer unless the consumer scrolls down.
CSS: (Cascading Style Sheets) It defines a simple mechanism for customizing the formatting of Web pages, by defining fonts, colors of titles, paragraph spacing, etc.
Html: (Hypertext Markup Language) the coding language used to create hypertext documents for use on the World Wide Web. It is the most common form of coding used to build web pages.
DHTML: (Dynamic Hypertext Markup Language) A mixture of standards, including HTML, Cascading Stylesheets, scripting.
DNS: (Domain Name System or Server) an Internet service that translates domain names into IP addresses. If one DNS server doesn't know how to translate a particular domain name, it asks another one, and so on, until the correct IP address is returned.
File: Common Internet File types include .zip .pdf .gif .jpg .png .swf
FTP: (File Transfer Protocol) A protocol used to transmit files between computers on the Internet.
GUI: (Graphical User Interface) A program interface that takes advantage of the computer's graphics capabilities to make the program easier to use.
http: (Hypertext Transfer Protocol) The protocol for moving hypertext files across the Internet. It defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.
ISP: (Internet Service Provider) A company that provides access to the Internet.
JS: (Java Script) Programming which can add interactivity and function to a web site. Some examples include drop down menus navigation button effects, interactive forms, slide shows, and pop open windows.
Meta Tags: Meta Description Content, Keywords and Title are used in the head section of websites. It typically passes information to search engine crawlers, browser software and some other applications. They are very important when it comes to listing your site in Search engines.
Ram: (Random Access Memory) The place in a computer where the operating system, application programs, and data in current use are kept so that they can be quickly reached by the computer's processor.