Internet Marketing Terminologies – II
Doorway or Gateway Page: Pages setup specifically for search engines. Once the visitor reaches the page, they are then redirected to another website. These are designed to increase a web sites ranking in a search engine by replicating the key words and description of web sites.
EPV: Earnings Per Visitor. Calculated as an average. For example, if a page shows three ads, that's three impressions. Advertisers use impressions to measure the number of views their ads receive, and publishers often sell ad space according to impressions.
Filter Words: Words that search engines consider insignificant as keywords for indexing purposes such as; is, am, an, for, do, was and the.
Hit: One single request (visitor) made to your Web site server. For example, when a visitor calls up a Web page with four graphics, that's five hits, one for the page and four for the graphics.
IBL: Inbound Link. A hypertext link from another page that links to your page. These links increase traffic and increase your site popularity according to search engines.
Keyword Research: The search for keywords to optimize your Web site, and their analysis. If done properly it yields the highest return on investment (ROI). Wordtracker.com and Oveture.com provide useful keyword tools.
Keyword Density: The ratio of the number of occurrences of a specific keyword or phrase to the total number of words in a page. More often the keyword or phrase, the higher its search engine ranking; if repeated too often though, it could lead to the page being penalized for spamming.
ODP: (The Open Directory Project) (dmoz.org) The largest human edited directory. It is run by thousands of volunteer editors and is used by Google and other directory for many of their Directory listings.
OSEO: (Organic Search Engine Optimization): the core of all the things that can be done to optimize a website. It increases "link popularity" to make it appear higher in search engine results.
Outbound Link: An outgoing link from your web page to another site.
Page Views: The number of times users request a page. It also includes requests for images contained on your pages. Also known as page impression or simply an impression. Home pages generally get more page views than other pages in the site, which is why more advertisers place their banners on home pages
PPC: Pay Per Click. Advertising structure in which advertisers pay for click-throughs to their website. Ads that serve are based on keywords or themes One visitor equates to one click. Overture was the first great pay-per-click advertising sales channel for the search engines
PR: (Page Rank) It measures not only how many links point to a website, but the "quality" of the sites providing the links. PageRank measures the quality of a website on a scale of 0 to10.
ROI: (Return on Investment) The percentage of profit that results in a marketing or advertising campaign. Online ad campaign ROI is a metric that determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales.
EPV: Earnings Per Visitor. Calculated as an average. For example, if a page shows three ads, that's three impressions. Advertisers use impressions to measure the number of views their ads receive, and publishers often sell ad space according to impressions.
Filter Words: Words that search engines consider insignificant as keywords for indexing purposes such as; is, am, an, for, do, was and the.
Hit: One single request (visitor) made to your Web site server. For example, when a visitor calls up a Web page with four graphics, that's five hits, one for the page and four for the graphics.
IBL: Inbound Link. A hypertext link from another page that links to your page. These links increase traffic and increase your site popularity according to search engines.
Keyword Research: The search for keywords to optimize your Web site, and their analysis. If done properly it yields the highest return on investment (ROI). Wordtracker.com and Oveture.com provide useful keyword tools.
Keyword Density: The ratio of the number of occurrences of a specific keyword or phrase to the total number of words in a page. More often the keyword or phrase, the higher its search engine ranking; if repeated too often though, it could lead to the page being penalized for spamming.
ODP: (The Open Directory Project) (dmoz.org) The largest human edited directory. It is run by thousands of volunteer editors and is used by Google and other directory for many of their Directory listings.
OSEO: (Organic Search Engine Optimization): the core of all the things that can be done to optimize a website. It increases "link popularity" to make it appear higher in search engine results.
Outbound Link: An outgoing link from your web page to another site.
Page Views: The number of times users request a page. It also includes requests for images contained on your pages. Also known as page impression or simply an impression. Home pages generally get more page views than other pages in the site, which is why more advertisers place their banners on home pages
PPC: Pay Per Click. Advertising structure in which advertisers pay for click-throughs to their website. Ads that serve are based on keywords or themes One visitor equates to one click. Overture was the first great pay-per-click advertising sales channel for the search engines
PR: (Page Rank) It measures not only how many links point to a website, but the "quality" of the sites providing the links. PageRank measures the quality of a website on a scale of 0 to10.
ROI: (Return on Investment) The percentage of profit that results in a marketing or advertising campaign. Online ad campaign ROI is a metric that determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales.
posted by Natali @ 6:38 AM
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