Internet Marketing Terminologies – I
Blind Traffic: Low quality visitors generated by misleading banners or spam which rarely convert to a sale
Blog: A journal or information sheet that is often updated and intended for general public utilization.
Clustering: The process of listing a single page from a web site within a search engine or directory's search results. This is done in order to provide a wider variety of relevant results to keep one company from occupying all of the top positions.
CPA: The Cost Per Action. The cost the advertiser pays to the site publisher each time a specific, visitor-initiated action occurs.
CPC: The Cost Per Click. The agreed amount the advertiser pays for each click someone makes on a link leading to their web site.
CPM: Cost per 1,000 impressions. Sending 1,000 visitors to your site via Banner or advert views.
CTR: Click Through Ratio. Ratio of the number of times an ad is clicked divided by the number of times an ad is viewed.
SEO: A set of methods aimed at improving the ranking of a website in search engine listings.
SEO Firm: An industry of consultants carrying out optimization projects on behalf of clients' sites
White hat SEO: An ethical practice of SEO methodologies
Black hat SEO: An unethical SEO in which questionable or prohibited techniques are employed to increase SERP’s. It affects the users experience on the site for the worse.
Grey hat SEO: Followed by most of the SEO Firms that cloak and take on some calculated risks in order to get ahead.
Search Engine Algorithm: Set of rules according to which search engines rank web pages. If you comprehend how they gauge relevance, you can make specific pages on your site super relevant for specific search terms.
SEP: (Search Engine Placement) The internet marketing term used to explain the process of ensuring that a website appears in the top results list of a search engine or directory once a relevant search has been implemented.
SERP: (Search Engine Results Page) The Web page that a search engine returns with the results of its search.
Blog: A journal or information sheet that is often updated and intended for general public utilization.
Clustering: The process of listing a single page from a web site within a search engine or directory's search results. This is done in order to provide a wider variety of relevant results to keep one company from occupying all of the top positions.
CPA: The Cost Per Action. The cost the advertiser pays to the site publisher each time a specific, visitor-initiated action occurs.
CPC: The Cost Per Click. The agreed amount the advertiser pays for each click someone makes on a link leading to their web site.
CPM: Cost per 1,000 impressions. Sending 1,000 visitors to your site via Banner or advert views.
CTR: Click Through Ratio. Ratio of the number of times an ad is clicked divided by the number of times an ad is viewed.
SEO: A set of methods aimed at improving the ranking of a website in search engine listings.
SEO Firm: An industry of consultants carrying out optimization projects on behalf of clients' sites
White hat SEO: An ethical practice of SEO methodologies
Black hat SEO: An unethical SEO in which questionable or prohibited techniques are employed to increase SERP’s. It affects the users experience on the site for the worse.
Grey hat SEO: Followed by most of the SEO Firms that cloak and take on some calculated risks in order to get ahead.
Search Engine Algorithm: Set of rules according to which search engines rank web pages. If you comprehend how they gauge relevance, you can make specific pages on your site super relevant for specific search terms.
SEP: (Search Engine Placement) The internet marketing term used to explain the process of ensuring that a website appears in the top results list of a search engine or directory once a relevant search has been implemented.
SERP: (Search Engine Results Page) The Web page that a search engine returns with the results of its search.
SEM: (Search engine marketing) A strategic approach to driving/attracting users to a website. It includes things such as search engine optimization, paid listings and other search-engine related services.
SPAM: Technique that increases the potential positioning of a site at the expense of the quality of the search engine's database.
SPAM: Technique that increases the potential positioning of a site at the expense of the quality of the search engine's database.
posted by Natali @ 7:12 AM
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