The Multiplier Effect in Web Marketing

If you have not heard of it before, let me explain the term "Multiplier Effect" to you as it plays a significant role in web marketing. Smart webmasters and SEO experts have been able to understand the importance of this effect to make millions from their websites. So why should you remain unaware or ignorant about it? The Multiplier Effect occurs when your marketing techniques either repeat themselves or become a part of other marketing techniques. In other words:

You see the workings of the Multiplier Effect when your marketing strategy is being used by others over and over again to reap benefits. For example, take the case of a free download of a DVD on something that you offer to people on your home page. The people who download it from your site then offer it to others from their sites and this process goes on.

The second case is when one marketing technique leads to benefits from other marketing techniques, like as happens in the case of link exchange program. Your linking to 50 sites makes your site get spidered by the search engines who find your link while indexing those sites where you placed your link. This increases your link popularity and eventually ranking in the search engines.As a result a loop develops and more people link to your site inspired by your higher rankings. So this further increases your ranking on the search engines as more people now link to you.

Writing Ezine Articles is one of the most effective of multiplier effects. All you have to do is write these articles, publish them in Ezines which in return will get you a lot of targeted traffic. Also posting your articles on other websites fetches free links to your website which translates into more traffic. The good news don't end here. Your link popularity and rankings will increase in search engines by writing thses articles and don't be surprised to find your articles emerging in Free E-Books (and that means yet more traffic!).

So Multiplier Effect can really affect your online business prospects and generate quite a huge amount of targeted traffic. You have to understand its mechanism and working in order to enjoy its benefits to the fullest.

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