The Role of a News Section in Increasing Online Visibility

New, fresh, and updated news is what people are hungry for. If you can feed their hungry minds with good, relevant, and latest news about your industry, you have increased the possibilities of your website's online visibility. And there is hardly any industry that would be devoid of latest or newest things happening in it. But very few people know how to encash upon the advantages of these latest happenings in different industries. The truth is that having an industry news section in your website can really improve your rankings. Companies and firms sign deals, get new contracts, accomplish unbelievable targets, innovate, and announce mergers, changes.

All you need to do is first create and name a subdirectory in the root of your site called "news" or "industry-news". Doing this, you make the search engines aware of tha fact that your site has good, updated content as news take place on a daily basis. When the search robots will come to your site, and find updated content everytime, they will definitely come back for more information as they love new and fresh content. In an online marketing world gone beserk with PPC and other paid strategies, this simple yet effective seo strategy will positively bring about more targeted traffic to your site and not costing even a fraction of what you might be paying for PPC and other paid campaigns.

Now you must be wondering how to get fresh and updated content everyday for your news section. Well, the answer lies in the question itself. What do your clients or customers do? They search manually on Google or other search engines. So you do the same. Find the news stories related to your industry, pick up the gist and crux of the story with a new title heading and place the link to the original story.

Also putting some of the latest news headlines of your news stories on the homepage, will make it easier for the search engines to find them faster. This means faster indexing and that further means faster traffic generation. Don't forget to leave all the headlines intact in your homepage because they will become a part of your news archive. Sites with new and updated content and news section get refreshed more frequently than the others without a news section. This can be ensured by checking your server log files. If you see a Googlebot or a 'crawler' with an IP address like 64.68.xxx.xx or something similar in them, you are doing well.

Basically, an industry news section that is cleansed, refreshed and updated regularly and daily does wonders to increase your sites' visibility and popularity.This will not only increase your link popularity in major search engines, but also people will like to visit your site more often to find out about the products or services you offer. In a way, you become an authority in your industry and people start respecting your views and verdict. You will be providing valuable news to your visitors and clients and become a sort of a news hub for them. And that is great thing to achieve!
http://www.segnant.com