How to Optimize Dynamic Sites

Search Engines don't have good experience spidering and indexing dynamic websites that cause a lot of trouble to the search engines. Following the solutions given below in order to optimize the dynamic sites can make things easier for you:

1 Static URL for dynamic content- It is always preferable to use a static URL in order to reference dynamic content. The reason being that the search engines index the content of a static URL more readily than the same content on a dynamic URL.This URL rewriting not only helps in SEO, but also benefits in terms of usability and marketing. It is common sense that people remember, pass on and recollect a shorter and logical-appearing URL better than a long winding, dynamic URL.

2 Using Static URL for linking to dynamic URLs-This is specially helpful in case of smaller websites. So, if your site is not too big and elaborate, you can build a static site map page that contains links to dynamic URLs. This ways, the search engines will crawl those links, but may not move further. Better still, you can get other sites to link to your dynamic pages. Depending upon the pagerank of those sites, your dynamic pages will get indexed and ranked well.

3 Using PPC- You can also indulge in PPC (pay-per-click) campaign, if your budget allows. This will ensure that your pages are spidered frequently. But don't over indulge in this startegy as the costs can rise beyond your resources as the competition for keywords gets stiffer and narrower.

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