Click Fraud-A Dirty Game in the Internet World

If you think your CPC (cost per click) is increasing unneccessarily and the conversion rates are still the same or even worse, it is time to wake up from your slumber and find out the reason for this. Your business may be suffering from the internet disease called 'Click Fraud'. In internet language, click fraud is an illegal practice where people click on the ad links appearing next to search results so that the advertisers have to pay for the clicks. It is but obvious that the common man wouldn't do something like this simply because he/she doesn't have the time or reason to do so. It is done by some frustrated and dirty minded business people whose only interest is to harm their competitors who are doing well business wise or getting high rankings in major search engines. In fact the search engines also generate a great revenue, posting sponsored ad links on other Web sites and splitting the fees generated by user clicks. This fraud can be done in many ways ranging from clicking repeatedly on an ad link manually or using automated bots. It is something like eating away someone else' cake. So, the mischievous competitors adopt this desperate measure to make a dent in your pocket. But, here it is the advertisers who are to be blamed. They should take all the required steps to not only identify such fraudulent people, but also report about them. Though the search engines claim that they are taking strict action against click fraud experts, there are many innocent people who are still being fleeced off their hard earned money as a result of this Click Fraud.