Non-Reciprocal Links Vs. Reciprocal Links

Exchanging links with other websites that are related to your website can definitely help boost your position and ranking in the search engines. There are two types of link exchange programs available-reciprocal and non-reciprocal linking. Those people who are not aware of non-reciprocal linking will be surprised to know that non-reciprocal linking is much more beneficial than reciprocal linking in improving the ranking of your website in the search engines. Firstly, the non-reciprocal links don't need to be monitored for any unethical practices employed by some unscrupulous webmaster to hide your links pages from the search engines, as happens in reciprocal linking. Secondly, the non-reciprocal links are valued more as they are not reciprocated.

You must be wondering why would anyone link to your site without expecting anything in return? Well, the answer is people would still like to link to your site, provided your site offers the following things to them:

Quality Content- people still clamour for sites that offer them a wealth of valuable, updated content and information. Even today, the web is considered as an important and trustworthy channel of relevant and updated information, and if people find quality content in your site, they would still want to link to you without expecting anything in return.

Listing your site with a directory-This is one of the easiest ways to get non-reciprocal links. If you find directories like yahoo! and DMOZ to be too expensive or time consuming, you may opt for secondary or topic-specific directories that provide valuable and quality targeted traffic generating listings.

Submitting Articles for building non-reciprocal links-Though little time consuming, writing articles relevant to your site with the title and the content of the article adding weight to your targeted keywords, can act as major contributers to non-reciprocal link building. When you build such links, they are relevant to the topic of your site which means driving more targeted traffic home.

Though these are some of the ways in which you can build non-reciprocal links, yet, to begin with, they should be able to provide you with enough fodder to kick start your non-reciprocal linking program.

http://www.segnant.com/