Optimizing your site through Link Popularity

Improve your page rank with intelligent linking

Linking with other people is an important aspect of our daily life. We come in contact with different people, know them, and establish links with them. These people may not necessarily be from our field or sphere, still we connect with them. This helps us not only increase our network,but also our popularity with others and vice a versa. If you translate this basic fact in online marketing too, you will find that linking your site with other sites has a similar positive impact on your business as well as online visibility and popularity. Linking also improves your website's page rank. In fact, many search engines, like google, ranks pages on the basis of the number of quality links that a web site has with other sites.After all, world wide web is all about linking and the sooner you understand this, the better it is going to be for you. Search engine ranking depends upon the the link popularity of your site. If the search engines don't find many links-internal or external-your site's ranking is surely going to be adversely affected. Links help your targeted audience to locate your products and services within seconds. They act as a very powerful profit making tool as more clicks on your site means more business for you. When you link to other sites that are relevant to your business, you automatically drive more targeted traffic to your site, and also build up a 'brand' effect for your business. The most important benefit of linking is the increase in potential sales of your products and services as a result of more traffic in your site. But remember that page rank is not the only measure of your business' success. It is one of the yardsticks to measure your popularity and visibility online. There are other important factors like content, keywords, and title tags that play a major role in improving not only your popularity online, but also profits in the long run.