Ethical Search Engine Optimization: Topping the ranking race the right way!

Ethics play an important role in SEO

The Dictionary defines ethics to be a set of principles of right conduct. And even SEO must follow some ethical techniques and strategies to increase a site's ranking in search engines. Unethical practices may bring more visitors to your site, but the damage done is paramount and life long. Because you might succeed in attract more people to your site, but when they don't get what they want, you have lost their trust, and confidence forever.

To be ethical means to produce maximum good and minimum harm or no harm at all. It also means acting and behaving as responsible citizens of societyand fostering goodwill even through business, so what if it is business or marketing online. In SEO, being ethical refers to promoting the common good of all concerned-whether it is the search engines, searchers, site owners, or the world wide web.

For the searchers, every web marketing or SEO strategy, that does not provide them the information, sevice, or product they are looking for, is unethical.Search engines are operating unethically, if they are not able to bring more searchers for the kind of information they want. Ultimately, the search engines lose the confidence, trustand respect of the searchers for not giving them objective, fair, and right information that the searchers wanted.

And web site owners act unethically when they try to deceive and dodge the search engines by providing wrong information in order to get higherrankings.As a result, these web site owners not only harm the brand integrity and online visibility of their products and services, but also lose prospective customers for life. The damage done to your online presence could be fatal and your competitors' will get a great opportunity to laugh at you and exxaggerate your deceptive practices for their own gain.

In a nutshell, it is always better to win the high ranking game in a slow and steady manner. Abide by the laws, don't try to dupe people, focus on the target audience and accordingly create, submit the web sites. in other words, give people what they want, don't waste their time as well as your resourcesin showing soething else and providing something entirely different.

Be truthful, honest, fair, objective and last but not the least, ETHICAL to win life long customers (if you are a web site owner), or visitors (search engines).