The Power of the written word in SEO

As the saying goes, "The pen is mightier than the sword", similarly in SEO, " The text is mightier than anything else". Understand the power of relevant and updated content in SEO. The search engines are always on the look out for fresh and relevant content, just like a producer or director of a movie is looking for a fresh and new face for his/her next movie project everytime. You may be wondering why this need for more and more updated, relevant content when the website is complete and has good content.The reason, dear readers, lies in another question that I ask you. Would you like to see the same, outdated, stale information on the net? I'm sure nobody would like to remain out of touch with the latest that is happening in every sphere of life, at a breakneck speed. So why not in web sites too? Even the search engines have a lot to gain from the new, relevant and updated content as more the users come to them for any information, more popular, and trustworthy name they earn in the market. In order to join the bandwagon of high ranking web sites and more business prospects, you need to keep incorporating relevant, updated and new content in your site time and time again.
Now the question arises how to do that? Not very difficult if you follow the following steps regularly:

1 Keep updating the readers, customers, clients, or visitors regularly about what new is happening in your online business. Anything new or interesting concerning your work added to the site can really help increase traffice to your site.
2 Whatever you are already offering or providing surely keeps changing with changing times. So, update your visitors about all such changes.
3 Post the most relevant and updated information on a bulletin board and try to garner lively discussions through it. The moment you make your bulletin board buzz with activity, more visitors and users will come and participate in it.
4 posting good and relevant articles on your website is not only an important information providing exercise, but also a beneficial one as the more the articles are related to your products and services, better are the chances of your relevant keywords appearing in them.
5 Keep a library of your articles or newsletters (if you publish them) in the archive section of your site.
6 Blogging is the latest and hottest rage in SEO related activities. Blogs act as a source of updating your site and bringing in more targeted traffic to your site.

Anything new allures and attracts. Apply this times tried and tested formula to your online business too and see how it transforms your business prospects and profits.

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