Beware of Paid Text Ads: Not a very good SEO practice

Well, Google primarily started it all and now the whole concept of monetizing the links is coming back full circle to have the most disastrous impact on Google itself. As the saying goes, "As you sow, So shall you reap", Google will have to take link buying by companies to increase their pagerank with a pinch of salt. Imagine the services of two doctors, one who works pretty hard and takes extra care of patients to build his reputation and the other who pays his patients to spread a word or two about his good work to their contacts and friends around.

In simple words, paid text ads. may be compared to the second doctor. What actually happens in a paid text ad. game is that you place your ad on innumerable sites and pages by paying a price for such a service. Buying links to increase one's pagerank in SEO may not be an ethical thing to do, still those who don't indulge in it remain at a disadvantage as these bought ads. do have a high click through rate as compared to banner ads. If you have noticed the mysterious delay by Google to make some sites and pages in its index to appear, it is all because of paid text links. Since Google can't find the difference between paid links and free ads., it puts all new links on hold to scare and stop the link buyers. But this practice of putting on hold sites harms the innocent sites also as they may be deleted too. No doubt, the number of inbound links are considered by search engines, but it is the quality and relevance of the links that surpasses the quantity, when it comes to according pagerank to a site.

Google stands to get a severe setback if these paid text ads. continue unchecked as Google does not receive any share in this ad. money and will eventually lose demand for its Adword service. The reason being that people will rather prefer to pay to web sites who provide the paid text ad. service to place your site in the highest ranks of search engines than paying extorbitant bids for Google's Adwords and Adsense service.

In a nutshell, though paid text ads. may appear to be an alluring, easy, and fast alternative for higher rankings than the normal SEO activities and strategies, it is still a very dangerous and debatable area, so it is better to avoid employing it for improving your rankings.

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