User Search Behavior and Your Rankings

Google has a reputation of not resting and doing something or the else every now and then to keep the webmasters on their toes all the time.The latest patent specification points towards Google's intention to keep track of the users' clicks and the amount of time spent looking at a page listed in the search results. In other words, by keeping an eye on the click-throughs, Google might please and reward the sites with a high click-through rate. Not only this, Google is also planning to track web users' behavior through bookmarks, cache, favorites, and temporary files. Basically, Google might be tracking the volume of searches over time, information related to a webpage's ranking, upswing or downswing in click-through rates, click-through rates for fresh or old web pages, click-through rates for specific key terms/phrases, traffic to a web page, etc. In fact the overall behavior of the user for documents might be kept track of to see any changes in trends. The total time spent by a user on a particular web page may also be monitored to guage the uniqueness, quality or likeability of that page. So, now the search results and user data can have an effect-positive or negative-on your web site's rankings.

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