Fighting Click Fraud: The Enemy No.1 of PPC Campaign

Click Fraud, an illegal practice of clicking on the ad links appearing next to search results with the intention of making the advertisers pay for the clicks, must be deterred and checked by online advertisers if they want to save their precious campaign money. There has to be an auditing system that checks and stops any fraud clicking. Just thinking that it is too complex a problem, or that reporting about it could damage your free listings is being selfish and ruining your own business prospects in the long run.There have been companies that have fearlessly reported click fraud to search engines and have received refunds for fraudulent clicks. Some of the click fraud detection companies and softwares that have come up are as follows:

ClickDetective Software that tracks return visitors to your site and alerts you in case of a site being a prey to click fraud. Every click is shown in real time through its report.

BogusClick lets advertisers determine the IP addresses of competitors, originating PPC search engines and partner sites involved and keywords used.

Clicklab applies a series of tests to each visitor session and assigns scores and then calculations are made to indicate good/bad sessions to show an advertiser the quality of traffic.

WhosClickingWho.com is a fraud detector that tracks all PPC search engines, detects multiple IP's, starts a 'ClickMinder' as soon as an abuser or fraud person clicks for more than five times on a link.

There may be more such sites and softwares that can help an advertiser overcome the menace of click fraud. What is required is a willingness and determination on the part of the advertiser to end this dirty game before it sucks all your revenue and money invested in PPC campaigns.

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