Four Pillars of good Web Marketing

Gone are the days when business enterprises use to market and advertise their products and services through T.V, radio or newspaper alone. This is the age of IT revolution and rightly so. And one of the boons of this revolution is the concept of 'web marketing' or 'internet marketing'. To define this term in simple and uncomplicated way, web marketing is a way of marketing your products or services online, through the internet,or on world wide web. This concept has also given a new dimension to the existence of web sites that are no longer just a pretty looking place to go to and get entertained.

Today, web sites perform a very important function of informing as well as attracting clients to your business. And why not? When you can advertise in a much cheaper, faster, and efficient manner than the traditional methods. But before you actually begin to execute your web marketing startegy, remember these four elements that act as the pillars of any good web marketing campaign:

1. Making your site as visitor friendly as possible. The more complicated and confusing the look and navigation of the site for the visitors, lesser are the chances of it getting popular. It has to be user friendly, easily accessible, and credible, so that people feel egged on to perfom the action you want them to perform.

2. Your web site has to be search engine friendly. People should be able to locate it and search for it easily to be able to access it further. Do not just create a site in haste thinking that it will be seen, nevertheless. Always put your heart and soul, do some logical thinking while creating it. After all, a well designed site that the search engines identify easily, can be a money grosser for your business.

3. There has to be a 'feel good' factor about your site. Think like a customer. Make them feel comfortable and build rapport with them. Treat your web site just like your office or showroom where people come, have a look and form an impression. Offer them some great privileges, free services or products with something that they buy,etc., in other words, win them forever with your excellent services and schemes.

4. Think of ways to economize on the costs incurred and increasing sales. Take the web site as any other marketing tool and do not go overboard spending to much on making it popular. Your mantra should be a cost effective site that has the capability of churning huge profits for you. Because if you are spending more on marketing, and making less money, or no profit, it means that it's time to do some rethinking and resettle your financial decisions again.

If you keep these four essential elements of Search Engine Optimization in mind, there is no reason that you cannot win in the ever multiplying web marketing race.