Maintaining High Rankings in Search Engines

You are very happy today and rightly so. You have stood first in the class , and have instantly become popular and the envy of all other students at the same time. But you don't remain persistent in your efforts to maintain that first position and your rivals take advantage of your complacency and sluggishness. They try to find out the ways and methods by which you achieved highest rank in class and work on those strategies that you employed. Soon you find yourself out of the race and do not remain a topper for long. Similarly, SEO is also not only about achieving a high ranking once and for all, but also maintaining that position for times to come.
Things to keep in mind for maintaining high rankings in search engines:

1. It always better to rank high for multiple keywords and phrases than for a single keyword/phrase.
2. Although there is nothing wrong in updating your site with new, relevant information, it is not recommended to make major changes or rewriting already highly ranked pages.
3. Keep track of constantly changing indexing algorithms of search engines in order to maintain high rankings.
4. To remain one step ahead of your competitors, it is important to keep optimizing your site regularly.
5. It is very essential to check your rankings regularly as it keeps you in touch with any droppings or change in your position.
6. When you are at the top, you make more enemies than friends. Your competitors will visit your site, study and analyse the source code and try to improve their own rankings. So, it is better to protect the html code from being seen by others. One way of doing this is to enter white spaces before begining the source code. Inserting at least two screens of white spaces in every web page before writing the html code will trick the visitors into thinking that you have some html hiding strategy and they might lose interest in scrolling down to view the code.
7. Look for all other related websites that can link with you and increase your link popularity.
8. It is really helpful if you know which pages you submitted and when, and re-adding them on the search engines' database as scheduled. Becuase if you don't keep track of the submissions, you run a high risk of submitting your pages so often that you may get penalized.

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