Saving Your Website From Google's Wrath

As being one of the most popular search engines, Google has a reputation to live up to. It also has many other competitors who are trying their best to outrank its popularity. Thus it becomes quite evident that Google has to keep up the faith of the searchers in their pursuit for most relevant, updated, and fresh information. In order to make people continue to consider it to be the king of search engines, Google carries out its cleansing operation every now and then to wipe out any discrepancies, or wrong SEO practices being used by some webmasters. And mind you, Google's wrath and punishment can be very severe and completely finish off your website's life and credibility in minutes, if your site is caught indulging in black hat seo.

One such example of Google's taking a round of the websites is the recent Florida update that shook up and unpleasantly shocked many webmasters for not finding their highly ranked website anywhere in the search results. This update introduced new algorithms to put a full stop some of the search engine optimization techniques that have been overused.

As a result of this update, all those web pages having imbalanced number of in-bound links to them from other web pages also having exactly the same search term in the anchor text that the page was optimized for, were taken out of the listings. Why, you ask? Simply because Google considers the disproportionate use of same anchor text with the same text as being done purely and completely for higher rankings. So, if you too are doing or have done this, the remedy is to modify your anchor text by mixing different texts so that your pages remain in the search results. It is not sure that by doing this your pages will appear back in the results after some time,but at least they will not be pulled out.

As smart webmasters, you should start thinking like Google while employing seo techniques to rank high in the search engines.Basically, Google hates sites that indulge in aggressive link exchange just to get better rankings and not to increase the users' experience value. To combat the popularity increasing techniques employed by webmasters, Google might in the future be:

1. Targeting poor quality directory sites that have extracts from search engines and directories and are created by robots.
2. Targeting the building of link directories attached to websites that are built with link partner extracting software and services.This helps you upload directory structures into your site, thus making it easier for you to build up a great number of link partners.

These are some possibilities of what Google might do next. So instead of wracking your brain thinking of all sorts of black hat seo techniques, it is better that you build websites that give value to the visitors. Give them content rich, relevant, fresh, and updated information on your web pages so that others automatically feel like linking to you.

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