Google's Florida Update: Applying Ontology to its search algorithms

Google in its pursuit of providing quality and relevant content to its loyal visitors keeps updating its algorithms time and again.The idea behind such changes in the algorithms is to dissuade and discourage manipulative companies that try to use dirty tricks and ways to rank top in the search engines. One such massive change is Google's Florida Update that aims to make the search and indexing process more intelligent and improve efficiency of searches. In other words, quality should reign over quantity.

One change introduced by the Florida Update is the application of applied semantics in the form of 'Ontology' to its search algorithms. Ontology is a term borrowed from philosophy meaning a systematic account of exitence or artificial intelligence, a kind of specification for representing objects, concepts existing in an area of interest. In other words, it means contextual meaning rather than literal translation or mere word combinations as keywords. With ontology, the googlebot will be looking for real context of the page, and not just the word combinations. Ontology works on the premise that meaning of the page is more important than simple combination of words. So, now the target while searching would be, related and within context content, rather than concentrating on density of one keyword phrase. Unrelated links will no longer be considered very important now.

There is more to the Florida update than just Ontology that would need more such articles for discussion. The Florida Udate has many more features besides Ontology like keyword differentiation, stemming, over-optimization, affiliate discouragement, specific search words list, page rank algorithm, etc. But the main reason behind this update is to provide the users with the most relevant and quality results. There is no reason for the honest and true to their word companies to be scared of the Google Update because it is not meant for them but those erring website owners or online business promoters that indulge in all sorts of wrong practices to get higher rankings. Google is making it more and more challenging for the online companies to find easy preys in the form of innocent visitors by tricking them into their sites. So, the update is sending a message to all the web site owners out there to stick to the old, tested and honest ways of SEO rather than dupe people with false and unrelated information.

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