The Way You Link Matters for Getting Higher Rankings

It has been accepted and agreed upon by SEO experts and webmasters that only linking to other websites relevant to your website is not enough to get good rankings. What is required more is incorporating and adding relevant anchor text in the links not only in the external links pointing to your site, but also the internal links within your website.

Anchor text is also called the link text as it is visible in a link to a webpage or can be clicked in the link. In normal built sites, the anchor text is used to point towards the subject matter of the page that it links to. The benefit of having anchor text in the links is that it makes the target page more relevant. As a result of this increase in the relevance of the page having anchor text, the target page URL benefits too as relevant keywords appear on that page. This information can be used by you to construct the relevance of each page through optimized anchor text containing important keywords that are relevant to the theme of such pages, from other pages of your site.

Search engines give special importance to the anchor text on your web pages, thus making a big difference in improving the final rankings of your site. Google uses a special operator 'allinanchor:keyword' to fetch text only from within the anchor text of indexed pages. Hence it is important to properly optimize the whole site from anchor text point of view based on individual page content.

One way is to insert or locate important keywords in your page's normal text and linking it to relevant target pages of the website. Equally important are the keywords within the anchor text and to give a good kick start to your link building campaign, it is essential to write more than one options for the title and description of the link pointing to your website.

Also it is beneficial to provide your own cut and paste HTML code while dealing with external links as it is appreciated and liked by webmasters when they have a ready to paste HTML code to be used and to give a link to your website. Remember that links coming from external sites improve the chances of your site getting higher rankings by gaining relevance for keywords displayed in the anchor text. The more the number of inbound links, better will be your ranking in search results.

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