What's Happening in SEO Today: Keep yourself Updated about the Latest Trends

Change is a part and parcel of life. Everything changes with changing times, and those who don't, have to pay a heavy price. SEO, too, is not untouched by change. From the time it emerged as an essential part of internet marketing, it has changed, evolved, and grown over the years. With the result that today, SEO has emerged as a very popular and 'must have' department of Web Marketing. All because it changed, modified, and brought in new features to combat the challenges of the ever changing IT and the Web marketing world.

Some Significant changes in SEO practices today

1. Putting the choicest of your keywords and phrases in the metatags number of times and page copy just to rank high is no longer the order of the day. If you do this today, you will be seriously penalized by the search engines.

2. No reciprocal link exchanges today are very keenly accepted by search engines as they have found a potential of abuse in them. The search engines now prefer one way links where the links are from the directories or the body of your articles.

3. The insertion of links in the blog comment fields are no longer counted or considered by search engines today as they are prone to blog comment spam.

4. Depending too much on Link buying and link renting are not so hot and happening today. Search engines have found out a way to detect these; if suddenly, within a day or two of your site's launch, you achieve high pagerank pages, search engines become suspicious and sniff the dirty trick you have employed.

5. Links from pages hosted in the same server are big no-no today. It is always better to have links from pages hosted in a different server as it will make the search engines add value to those links.

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