Tracking Visitor Behavior: Essential for Managing and Improving Business Online

When you go out to eat in a hotel or restaurant, many good eating joints request you to fill a simple form or write your comments in their guestbook so that they come to know about your reactions and feelings about the place, food, service and prices. They do it because it gives them some feedback to improve upon their services or enhance those features that people really liked or appreciated and that may be responsible for making their eating joint not only popular but profitable also. Now take the case of websites. Don't you think it would definitely help you improve your online traffic and conversion rates if you track your visitors' behavior? In other words, wouldn't it be very beneficial for you if you know:

1. what people do on your site
2. how often they visit your site
3. how they buy on your site
4. which pages they read
5. why they click on some particular pages on your site
6. which search terms or keywords they use to find your site
7. which links they click on

All this information can tranform your online business as knowledge of the visitors' behavior online can give you enough clues to alter, modify, enhance or completely change your present optimisation strategy to improve sales online. It is as important a tool of web marketing as a thermometer that checks the temperature of human body so that the right medicines can be administered to the patient to improve his/her health and reduce temperature. It has been seen time and again that guaging the behavior of customers can be a very effective predictor of the future behavior also. The reason for this is that our preferences, likes, dislikes, prejudices do not change instantly or overnight. So if some people are looking for a particular key word or search term, this gives you enough indication to know what exactly they want. This information can act as a guide for you to take the right decisions. Regular tracking and reviewing of visitors' behavior can bring about pleasant changes in your web site's popularity and profitability.